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How do you stay ahead of competition? If “Keeping updated and being adaptable” is your answer then you hit bull’s eye. Looking at the pace at which technology is evolving, keeping up with it is the only chance of survival. What is also equally important is keeping a keen eye on the changing preferences of consumers. The right mix of technology and awareness of people’s preferences is sure to yield good results when it comes to content marketing in 2021.

Here is something that is worth considering before your devise your 2021 content marketing strategy.

Is your content voice search ready?

Voice search continues to grow in popularity each day. The demand for devices like Google Mini, Amazon Alexa etc. are at increase. This shows how people have started to depend on voice commands and voice searches. And considering the convenience that voice search offers this popularity is not going to cease. We wouldn’t be surprised even if voice search becomes a norm in a few years from now.

So what does this mean to content creators?

Start optimizing your content for voice search. Definitely a tedious task as these voice-powered devices pull the data from different sources and end up producing entirely different results. Don’t be disappointed yet. There definitely will be workarounds like for instance trying to get your content to be the featured snippet and be aware of what posts get to be in the featured snippet.

More than blogs

Please refrain from thinking that content = blog. Content can be anything from videos to podcasts and marketing emails to social media content. If you have been limiting yourself to just blogs, you will fall behind.

Create your content keeping your audience in mind. Think how are you going to reach them? If a video will serve the purpose, go ahead make it. There may be others who are interested in podcasts. Don’t disappoint them.

Video tops among the most popular forms of content. The total number of people who use YouTube is approximately 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on YouTube every single day. Podcasting too is close behind.

Interactive content too are a great way to engage your audience. Keep them interested. Throw them those quizzes. Let them take part in your contests.

Artificial Intelligence (AI) in content marketing

Ok! We know this was coming all the time. In the near future AI may change the way we look at content marketing. How? The answer is data. Artificial Intelligence or AI can gather and interpret data at speeds beyond imagination. This data will give the insight you always wanted on the audience. Thus you can create content exactly, well almost exactly based on your user intent.

AI will help you shape better content based on the insight it has gathered like audience interests, shopping pattern, behavior, location among scores of other demographics. So, we are looking at pure gold here. It is just a matter of time until Artificial Intelligence becomes much easily accessible.

What is your content strategy?

A lot of them businesses has their content strategies limited to a content calendar. A content/editorial calendar alone will not take you anywhere. There is much more to content strategy. It involves processes like:

• Studying user insight, data and demographics to set a specific goal for your content strategy. Also decide on your target audience and think of the right content that you are going to use the targeted audience.
• Customization of content according to user segmentation.
• Establishing KPIs (Key Performance Indicators) for tracking your content marketing ROI.
• Vary your strategy according to different channels of acquisition.

Conclusion

The competition is too deep when it comes to content marketing and it is only going to increase. It is never going to be easy to find your place in the SERP. Keep the above points in your mind and work towards better content and strategy. These will make sure you don’t lose out to competition in 2021.

Whether you have already created a website or are planning on creating a website, there are many reasons for using WordPress. While WordPress started off as a blogging platform, it has evolved into a full content management system. Currently, there are over 60 million websites that are built with WordPress, which comes out to around one out of every six websites. The major benefits of using WordPress is,

Plenty of Free Resources

First and foremost, WordPress itself is free to use. Of course, this does not include the cost of domain name and website hosting; though, for a platform that allows you to easily create a website free is always a good thing.

Ease of Use

WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced.

Manage Your Website from Any Computer

WordPress is browser-based. You can login from any Internet connected computer and manage your site.

No HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.

Search Engine Optimized

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. cialis 20mg In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.

You Have Control of Your Site

No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

The Design of Your Website is 100% Customizable

WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.

A Blog is Built-in and Ready to Go

Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. Setting up RSS / email subscriptions to your blog, commenting capabilities, and automatically adding the most recent blog posts to other pages of the site (your home page, for example) are also very simple to set-up, and help to extend your company’s reach and make your site more dynamic and interactive.

Extend the Functionality of Your Site with Plugins

Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.

Your Site Can Grow as Your Business Grows

WordPress sites are very scalable. You can have hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

Have Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user

Web development cialis en france and SEO are inseparable companions when it comes to the creation of a brand new website. A prudent web developer or web designer has some hurdles to jump over related to SEO and social media marketing so as to create a user and Internet friendly portal representing the company, its services, or its brand.

An appealing website which ranks high is a dream of every business. When it comes to creating a new website, there are few things which you need to keep in mind related to search engine optimization.

Every web developer should keep track of these tips when they develop a new web application.

THE TITLE TAGS

Title tags are quintessential in your page design as they channelize not only the search engines but the important visitors to your site. The title tags should be powerful and should be around 65 characters as that is the limit accepted by Google. Sticking to this, the title tags should include your most important keywords, without any duplication.

RELEVANT CONTENT

Flexibility and scalability are the keywords for a website as a website needs to be improvised with the change in the company requirements. Web developers need to understand the changing landscape of the web and realize how different communities react to such changes. Developers should program Websites so as to easily share fresh content with other social media network.

LEGIBLE URLS

Pretty long and non-appealing URLs are scattered throughout the Internet. Professionally built websites never practice this if you plan to check this theory. What a well-planned URL conveys is the content enabling the search bots and visitors to relate to your page content. You should take care to make the URLs as short as possible.

XML SITEMAP

An XML sitemap lists all of the pages or posts on your website, it includes information about the date the page was last modified and the index of what you think are the most important pages of the site. These sitemaps help a search engine find and link to all of the content on your site, properly indexing it.

LANDING PAGE OPTIMIZATION

Many of us think that the first page is all that matters in a website. But in fact landing pages are very important and many successful companies understand this and practice this throughout the entire flow of their websites. Company product sections, company awards, the company blog or testimonial pages – anything can be a landing page. The thing you should consider is the utilization of SEO/SMO experts in optimizing these pages to make lot of traffic to your site which in turn provide sufficient ROI also.

THINK AND PLAN AHEAD

A well-planned thought process is essential to include the SEO factors in the design and development of your website for the construction of an appealing, user-friendly and effective site with regard to the business promotion and ROI.

SOME POINTS TO REMEMBER IN THIS MATTER ARE:

An important factor that contributes to the ranking of a site is the Page loading time – the faster the page loading time, the more it helps in the page ranking and user experience. You should always keep the mobile users and do test your site on all mobile platforms because Flash (iPhone) or JavaScript can’t be seen in many of the smart phones.

Keep these tips in mind and go on to have a better SEO oriented web developing experience.

There’s no longer any doubt that virtual reality is the next big interactive platform, and now it looks like you can add Google to the list of companies clamoring to stake an early claim.

That’s the indication some are drawing from a few recent Google job postings that appear to be focused on developing VR hardware.

Of course, some of the job postings listed, which were highlighted this weekend by cialis 10mg Road to VR involve Google Cardboard, the low-cost VR device that a number of companies are using to gain an early toehold in the burgeoning VR space.

But nestled amid the Cardboard job postings is a job listing for “Hardware Engineer, VR Camera Systems.” That doesn’t sound like something you’ll ever see coming to Cardboard, which is mostly a (by design) cheap, almost disposable cradle for smartphones to interface with VR apps. No, VR Hardware Engineer sounds like something… different.

The Google panoramic camera backpack rig for Google Trekker, which captures a 360-degree view of locations around the world.

The posting goes on to list (albeit vaguely) some of what the hardware engineer will work on. “You will develop opto-electro-mechanical system concepts in conjunction with various Architecture leads before reducing them to schematics,” the job listing reads. “Then, you see those schematics turned into finished boards and are responsible for the initial bring up of the hardware with the help of embedded Software Engineers.”

One other Google job post description, for “Hardware Engineering Technical Lead Manager, Consumer Hardware,” reveals a bit more about the company’s consumer VR intentions. “Lead overall engineering system integration of high-performance, battery powered, highly constrained consumer electronics products,” reads the job description.

We are building novel camera systems to capture stereo panoramic video. These camera systems will allow content producers to create amazing virtual reality experiences.” So based on those job postings alone, we know that Google is definitely developing a VR camera for use by non-Google employees, and possible something more that will likely be mobile.

Given Google’s long experience in creating panoramic imagery for both Google Street View and its Expeditions virtual toursproject, it could be that the search giant plans to put a VR camera in the hands of millions of users to help it more quickly construct a VR simulacra of the entire world. Crowdsourcing VR imagery sounds very Googlely.

Google is notorious for working on all kinds of experimental products that may never see the light of day, but this job posting seems pretty straightforward. If Google “isn’t” working on a building a VR headset, they sure are interested in knowing more about how such devices work.

The move comes just as news spread last week that Apple has also been quietly focusing new efforts on VR, most recently by hiring VR expert Doug Bowman.

What was once seen as a $2 billion gamble by Facebook with its acquisition of Oculus Rift back in 2014 is now officially a trend — VR is hot.

But despite Google’s unassailable technology might and deep bench of brainpower, the company’s track record in venturing into wearable interactive tech isn’t the best. Google Glass, a device that was used by some apps for augmented reality (AR) functions, turned out to be a huge miss with the public. Now the company appears to be repositioning the device as an enterprise play rather than the fashionable, trendy tool it attempted to frame it as before.

However, with VR things are a bit different. A VR headset doesn’t need to be fashionable or cool because it’s not an accessory, it’s a tool that you’ll most likely use either at home or the office. The bar, at least in terms of cool points, is much lower. And with a vast trove of apps and games via its Android platform, it wouldn’t take much for Google to leverage itself into a leadership position with VR just as it begins to take off.

Would a Google VR headset be similar to the low-budget Samsung Gear VR, or something closer to the pricey Oculus Rift? Well, if you follow Google’s obsession – mobile – that would indicate something closer to the Samsung Gear VR. If true, it will be interesting to see just how long the friendly VR partnership between Google and Samsung will last.

On the other hand, if it turns out that Google is just focusing on a VR camera, that’s likely to go over much better with its partners, as well as competing VR headset makers and users looking for more VR content tools.

It’s also worth noting that Google is a major investor in Magic Leap, a company that, according to my interactions with the company, will soon field an augmented reality device that will outperform anything we’ve seen in the past. It’s impossible to tell if Google’s VR hardware aspirations have anything to do with its involvement with Magic Leap, but since VR and AR are such close interactive technology cousins, the potential for some sort of pairing is hard to ignore.

Oh, and one more thing. Just over six months ago, Google registered GoogleVirtualReality.com. That could be just another intellectual property protection move, but it’s more likely that it signals a coming, stronger push into VR by Google.

In the meantime, Google’s next act, backed by an early lead in immersive photos and video, could be as one of the leaders of the new VR explosion — if the Silicon Valley behemoth can move fast enough.